I recently changed some of the words on my web-shop. One of the phrases I’ve added is that my candles are seriously scented.
But what does this mean? Besides my love of words and the fact that "seriously scented" is an alliteration of beauty. It also communicates in a fun way what my candles are all about.
The scent notes of my candles along with the candle names that reflect those notes, are very important to me. It means so much when customers tell me that the names of my candles fit exactly how they smell.
As you might know, my candle business journey started with the search for one candle. I mentioned in my last blog post that it wasn't necessarily "Pumpkin Spice" that I had to have, but something more like what I would find in the US. For me this includes, something more seriously scented.
The last time I visited the US, I found that some candle makers are adding the intensity of the scent to their candle labels, with words like "intense," "lightly scented," or “moderate." Yes, the scent is important, but how well you smell that scent and how much it actually changes the ambience of your home is equally important.
From the time I started Honeywood, I knew I wanted my business to reflect both the fact that I'm an American AND that I live in Sweden.
The part that seemed to automatically happen as I was learning how to make candles was that I wanted the scent to be something you could actually identify in a room if it was lit. Not in an overpowering way, but in a way that lets you know, this candle is here.
When I started selling my candles, I got some feedback that my candles were too strong. So, in keeping with my desire to have "seriously scented" candles but also listening to my customers, I tweaked my recipes a bit and I think I've found the perfect recipe for a Honeywood candle.
That said, I also have so many customers who love the serious scents of my candles. Many people talk about how cheaper candles purchased from bigger chains will have a smell before you light them, but then as soon as you light them, nothing.
Now that I make candles, it really does make sense. The scented part of the candle is THE most expensive part. And wax matters. Not just in how eco-friendly your candle is, but waxes really do make the scent of your candle more or less strong. Cheaper waxes will likely not permeate the scents found in a candle.
So basically, cheaper wax mixed with less and likely cheaper quality scents and Ta-Da!!!! You have a candle with hardly any scent once you light it.
This is something I pride myself on with Honeywood. You will be able to smell your candle in your home and it will last through the life of your candle.
When people told me my candles were too strong, I didn't just change them completely. I still had to be me and make what I desired. What I have learned is that MY customer is out there. There are so many people desiring "seriously scented" candles. There are very beautiful candle businesses in Sweden making high quality, eco-friendly candles, who promote themselves for their "lightly scented candles" and people dig that too!
So with that said, yes, Honeywood candles are seriously scented.
What does that mean?
It means that you will definitely smell your candle's scent. You will likely be able to identify individual notes. It means that if a Honeywood candle is sitting on your coffee table un-lit, you might still get wafts of the scent once in awhile. It means that when you light your candle, the scent will be something you are aware of in the space where it's lit. It doesn't mean that it will overpower your spaces and be "too much", at least not for so many of you. I do have scents that have more gentle notes, like Serene and After the Rain. Though they are still seriously scented, many people who enjoy lighter scents, enjoy those.
As we enter this Fall and Winter season, I hope that you are lighting your candles and that if you desire to actually smell the scent you purchased, that your candles are seriously scented and hopefully made by Honeywood.